Beacons Are Taking Off At Airports
Retail is still the dominant space for beacon uses, but 84 percent of global airports are undertaking either a commercial deployment or a trial project related to proximity sensors, according to Proxbook's Q3 report
By David Kaplan, Nov 7th
Waze Moves To Solve ‘Tunnel Blindness’ With Beacons
The GPS data that crowd-sourced Waze relies on to provide drivers road navigation often gets blacked out by tunnels. Here's how Google Eddystone beacons from Bluvision could shine highbeams on those dark spots.
By David Kaplan, Sep 22nd
Google Adds Certification For Eddystone Beacon Providers
As Google's beacon platform expands the use of proximity marketing, brands can get a better look at the extent of the location services available.
By David Kaplan, Sep 16th
How The Orlando Magic Generated $1 Million In Ticket Sales With Beacons
Proximity technology helped boost the NBA team's app adoption by 30 percent plus a 233 percent jump in Fast Break Pass sales from last season, according to Unacast's Q2 Proxbook report.
By David Kaplan, Jul 28th
Beacon Roundup: What Percentage Of Americans Leave Bluetooth On, Anyway?
Answering our readers’ beacon questions — and breaking down the Physical Web.
By Lauryn Chamberlain, Jul 20th
Location Platform MPact Helps Brands Connect Wi-Fi And Beacon Signals With Eddystone Extension
With Eddystone compatibility, Zebra’s platform can reach new users — even if they don’t have Bluetooth turned on.
By Lauryn Chamberlain, Jun 7th
Google’s Plan to Change the Proximity Landscape and Make It Its Own
With updates to Eddystone, Instant Apps, and Nearby notifications on Android, Google is shaping the location landscape to its specifications, writes Blesh’s Ugur Gokdere.
, Jun 7th
10 Things You Need To Know About Online-To-Offline Marketing This Week
All the location news this week, from Nordstrom's omnichannel 'pop-in' to Facebook Messenger's SMB update.
By Lauryn Chamberlain, Apr 22nd
Google Android Chrome Gets Physical — But Still Digital — With Eddystone Beacon Support
The proximity marketing space just got more room for connecting mobile consumers with offline retailers and brands.
By David Kaplan, Feb 15th
GeoMinds: The Seven Proximity And Beacon Trends You Should Know For 2016
Unacast's Kjartan Slette runs down the big ideas for location-based advertising as we head into the new year.
, Dec 21st
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th