What Do Grocers Need To Know About Whole Foods Shoppers?
“Rival grocers can use these insights to better inform their targeting strategies, with the goal of reaching those more likely to shop at a Whole Foods," says Factual's Ocean Fine.
By David Kaplan, Mar 29th
Apple’s Jennifer Bailey Retail Appeal: Business Chat Plus Apple Pay Equals Engagement
Apple is still preparing to roll out Business Chat with retail partners like Lowe's as mobile is expected to be the largest e-commerce channel in 2021 in the U.S., Bailey told NRF Big Show attendees.
By David Kaplan, Jan 16th
Walmart CEO Doug McMillon: To Drive Same-Store Sales, We Had To Build Up E-Commerce
It sounds counterintuitive, but with 15 straight months of same-store sales growth, McMillon, speaking at the NRF Big Show credits bringing bricks and clicks together.
By David Kaplan, Jan 15th
For Retailers, Only Strength in Numbers Might Defeat Amazon
To match Amazon, the retail co-op marketing and data sharing concept needs to be updated.
, Jan 10th
For New York Marketing Push, E-Commerce Platform Jet Takes The Subway
Walmart-owned Jet is taking New York with an out of home campaign starting with its a branded Metrocard.
By David Kaplan, Nov 2nd
The Omnichannel Challenge: When It Comes To ‘Click-And-Collect,’ US Retail Lags
Not only are US retailers lagging with click and collect, they haven’t done a good job of advertising those offerings, says eMarketer.
By David Kaplan, Oct 6th
How Tencent Is Charting Its American Advertising Expansion
"We’re talking to agencies and brands about how to use the entire online ecosystem that Tencent can offer," says Tencent Corp. VP Steven Chang.
By David Kaplan, Oct 3rd
Walmart Paves The Way For Grocers With Higher Paid-Search Spending
AdGooroo data shows that the top 10 paid search spenders on the keyword group have dramatically increased their investment over the last 12 months compared to the same period ending in May 2016.
By David Kaplan, Jun 26th
Wisconsin Startup Points The Way For Grocers To Challenge Amazon/Whole Foods Onslaught
White label on-demand delivery app platform GrocerKey is expanding its omnichannel offerings to help local brands like Woodman's Markets compete in the changing supermarket landscape.
By David Kaplan, Jun 22nd
As JCPenney Streamlines, CEO Ellison Points To Omnichannel Progress
Omnichannel shoppers spent 3x more with JCPenney compared to store-only or e-commerce only customers in 2016. More to come, says CEO Marvin Ellison.
By David Kaplan, Feb 27th
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jun 15th
Snap Partners With Pandora On Song Sharing Integration
By Lauryn Chamberlain, Jun 14th
67 Percent Of Consumers Worldwide Have Live-Streamed Video
By Lauryn Chamberlain, Jun 13th