Shopping Without Brands? How The Growing Popularity Of Non-Brand-Name Products Reflects Larger Shifts In Consumers’ Retail Expectations
The emergence of companies like Brandless illustrates mindset shifts in the modern marketplace. Here's what marketers need to know.
By Michelle Rosinski, Aug 28th
Retail Foot Traffic Resurgence: Target Q2 Brick-And-Mortar Traffic, Sales Gains Point The Way
Target's 6.4 percent traffic growth in Q2 was "better than we’ve seen in well over 10 years," said Brian Cornell, chairman and chief executive officer of Target Corporation.
By David Kaplan, Aug 22nd
What Do Grocers Need To Know About Whole Foods Shoppers?
“Rival grocers can use these insights to better inform their targeting strategies, with the goal of reaching those more likely to shop at a Whole Foods," says Factual's Ocean Fine.
By David Kaplan, Mar 29th
Apple’s Jennifer Bailey Retail Appeal: Business Chat Plus Apple Pay Equals Engagement
Apple is still preparing to roll out Business Chat with retail partners like Lowe's as mobile is expected to be the largest e-commerce channel in 2021 in the U.S., Bailey told NRF Big Show attendees.
By David Kaplan, Jan 16th
Walmart CEO Doug McMillon: To Drive Same-Store Sales, We Had To Build Up E-Commerce
It sounds counterintuitive, but with 15 straight months of same-store sales growth, McMillon, speaking at the NRF Big Show credits bringing bricks and clicks together.
By David Kaplan, Jan 15th
For Retailers, Only Strength in Numbers Might Defeat Amazon
To match Amazon, the retail co-op marketing and data sharing concept needs to be updated.
, Jan 10th
For New York Marketing Push, E-Commerce Platform Jet Takes The Subway
Walmart-owned Jet is taking New York with an out of home campaign starting with its a branded Metrocard.
By David Kaplan, Nov 2nd
The Omnichannel Challenge: When It Comes To ‘Click-And-Collect,’ US Retail Lags
Not only are US retailers lagging with click and collect, they haven’t done a good job of advertising those offerings, says eMarketer.
By David Kaplan, Oct 6th
How Tencent Is Charting Its American Advertising Expansion
"We’re talking to agencies and brands about how to use the entire online ecosystem that Tencent can offer," says Tencent Corp. VP Steven Chang.
By David Kaplan, Oct 3rd
Walmart Paves The Way For Grocers With Higher Paid-Search Spending
AdGooroo data shows that the top 10 paid search spenders on the keyword group have dramatically increased their investment over the last 12 months compared to the same period ending in May 2016.
By David Kaplan, Jun 26th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th