How Dunkin’ Brands Learned To Build Better Relationships Through Location
Former president John Costello talked about creating a one-to-one mobile dialogue — and why the bar for relevancy in marketing is higher than ever.
By Lauryn Chamberlain, Sep 26th
Dunkin’ Donuts John Costello: Big Data Is Not A Strategy
The former Dunkin' Brands president advised marketers on turning data into action at xAd's On Location conference.
By Lauryn Chamberlain, Sep 22nd
How Baskin-Robbins Is Taking A Page Out Of Its Sibling’s Mobile Marketing Playbook
Dunkin’ Brands is doubling down on mobile initiatives, announcing the BR app the same week that Dunkin’ Donuts took a swipe at Starbucks with its ‘Stars’ app promotion.
By Lauryn Chamberlain, Apr 13th
Dunkin’ Donuts’ Costello: Location Amplifies Mobile Ads
In an interview with GeoMarketing, Dunkin’ Brands’s John Costello talked about the power of location — and how brands can up their local impact.
By Lauryn Chamberlain, Mar 23rd
Facebook Bridges Measurement Options, Video Tools With An Eye Toward CPG Brands
The social net claims a 25 percent gain in the number of active advertisers since February, and is looking for major brands to increase their cross-screen spending.
By David Kaplan, Sep 28th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th