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Dunkin’ Brands
Analysis How Dunkin’ Brands Learned To Build Better Relationships Through Location Former president John Costello talked about creating a one-to-one mobile dialogue — and why the bar for relevancy in marketing is higher than ever. Lauryn Chamberlain By Lauryn Chamberlain, Sep 26th
News Dunkin’ Donuts John Costello: Big Data Is Not A Strategy The former Dunkin' Brands president advised marketers on turning data into action at xAd's On Location conference.  Lauryn Chamberlain By Lauryn Chamberlain, Sep 22nd
News How Baskin-Robbins Is Taking A Page Out Of Its Sibling’s Mobile Marketing Playbook Dunkin’ Brands is doubling down on mobile initiatives, announcing the BR app the same week that Dunkin’ Donuts took a swipe at Starbucks with its ‘Stars’ app promotion.  Lauryn Chamberlain By Lauryn Chamberlain, Apr 13th
Event Dunkin’ Donuts’ Costello: Location Amplifies Mobile Ads In an interview with GeoMarketing, Dunkin’ Brands’s John Costello talked about the power of location — and how brands can up their local impact.  Lauryn Chamberlain By Lauryn Chamberlain, Mar 23rd
Technology Facebook Bridges Measurement Options, Video Tools With An Eye Toward CPG Brands The social net claims a 25 percent gain in the number of active advertisers since February, and is looking for major brands to increase their cross-screen spending.  David Kaplan By David Kaplan, Sep 28th
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