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Dunkin’ Brands

Analysis How Dunkin’ Brands Learned To Build Better Relationships Through Location Former president John Costello talked about creating a one-to-one mobile dialogue — and why the bar for relevancy in marketing is higher than ever.

Lauryn Chamberlain

By Lauryn Chamberlain, Sep 26th

News Dunkin’ Donuts John Costello: Big Data Is Not A Strategy The former Dunkin' Brands president advised marketers on turning data into action at xAd's On Location conference.

Lauryn Chamberlain

By Lauryn Chamberlain, Sep 22nd

News How Baskin-Robbins Is Taking A Page Out Of Its Sibling’s Mobile Marketing Playbook Dunkin’ Brands is doubling down on mobile initiatives, announcing the BR app the same week that Dunkin’ Donuts took a swipe at Starbucks with its ‘Stars’ app promotion.

Lauryn Chamberlain

By Lauryn Chamberlain, Apr 13th

Event Dunkin’ Donuts’ Costello: Location Amplifies Mobile Ads In an interview with GeoMarketing, Dunkin’ Brands’s John Costello talked about the power of location — and how brands can up their local impact.

Lauryn Chamberlain

By Lauryn Chamberlain, Mar 23rd

Technology Facebook Bridges Measurement Options, Video Tools With An Eye Toward CPG Brands The social net claims a 25 percent gain in the number of active advertisers since February, and is looking for major brands to increase their cross-screen spending.

David Kaplan

By David Kaplan, Sep 28th

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