Closing the Loop on Location-Based Marketing
IgnitionOne's Michael Ragusa explores the evolving potential of beacons in 'mobile-first' marketing.
By Michael Ragusa, Aug 15th
Factual Teams Up With The Trade Desk As Mobile, Geo-Data, Programmatic Intersect
Advertising to on-the-go audiences is increasingly vital to retailers of all stripes — and the race is on as to who can both deliver and understand them best.
By David Kaplan, Oct 27th
Adelphic Adds xAd’s Location Data To Its Mobile Real-Time Targeting Platform
The integration expands xAd’s programmatic abilities on the day it moves to its new offices at One World Trade Center.
By David Kaplan, Oct 22nd
Dstillery Adds Self-Serve Ad Tools, Explores Ways Of Weeding Out Bad Geo-Data
The company is using its viewability verification technology as GeoSpatial Analyst Peter Lenz tries to identify actionable location signals.
By David Kaplan, Oct 15th
The GeoMarketing Top 5 Countdown
Mobile coupon users will reach 97.4 million this year, according to a new eMarketer report. Plus, our top stories this week!
By Lauryn Chamberlain, May 15th
Ad Sales Workflow Provider Centro Adds DSP With Hyperlocal In Mind
Location and device IDs are supplementing the PC-based cookie for cross-screen targeting.
By David Kaplan, May 13th
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jun 15th
Snap Partners With Pandora On Song Sharing Integration
By Lauryn Chamberlain, Jun 14th
67 Percent Of Consumers Worldwide Have Live-Streamed Video
By Lauryn Chamberlain, Jun 13th