Driving foot traffic
Loyalty Programs Lead To More Foot Traffic For Gas Stations, Convenience Stores
Real-time promotions that emphasize store offerings matter too, according to a foot traffic report from GasBuddy and Cuebiq.
By Lauryn Chamberlain, May 3rd
How Blow LTD Drives App Downloads And Salon Foot Traffic
CEO Dharmash Mistry talks about scaling the on-demand, in-home beauty service concept — while running two salons.
By Lauryn Chamberlain, Mar 15th
Portland Businesses Can Now Pay For Their Customers’ Lyft Rides
The local partnership through Lyft and app Validated is setting up independent shops and restaurants to drive more foot traffic to their locations.
By Lauryn Chamberlain, Feb 7th
10 Things You Need To Know About Online-To-Offline Marketing This Week
All the location news this week, from effects of self-driving cars to what marketers need to know about data quality.
By Lauryn Chamberlain, Oct 28th
Dunkin’ Donuts John Costello: Big Data Is Not A Strategy
The former Dunkin' Brands president advised marketers on turning data into action at xAd's On Location conference.
By Lauryn Chamberlain, Sep 22nd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th