How Drawbridge Is Adding Weather Data To Its Cross-Device Targeting Mix
Drawbridge is teaming up with WeatherAlpha to create real-time marketing with local meteorology in mind.
By David Kaplan, Aug 25th
How Dove Cleaned Up Times Square With Weather-Triggered Shower Campaign
Havas helia brought In WPP's Candyspace and Kinetic to handle production on smart billboards that used real-time data from Forecast.io to showcase the ‘One Shower’ ads for Dove Body Wash.
By David Kaplan, May 23rd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th