Dominic Venuto
Apps The Weather Company Teams With Button To Add On-Demand Services The Weather Channel's mobile website now features Button Marketplace apps from Uber, Groupon, delivery.com, Caviar, And Resy. Does this mean the mobile web still matters? David Kaplan By David Kaplan, May 22nd
Analysis How Campbell’s And Other CPG Brands Are Experimenting With Watson Ads The IBM-Owned Weather Company's voice-activated Watson Ads represents true 'conversational marketing,' says TWC's Domenic Venuto. David Kaplan By David Kaplan, Feb 21st
News The Weather Company Rolls Out Location Marketing Platform To Anticipate Consumers’ Movements The goal for The Weather Company's JOURNEYfx location platform is less about targeting on-the-go consumers 'in the moment.' It's about understanding people before the moment they're near a marketer's doorstep. David Kaplan By David Kaplan, Oct 13th
Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th