Waze Promotes Disney Pixar’s Cars 3 With Character Voices And Custom Images
This campaign is different from previous movie tie-ins on Waze because it's a fuller 'character experience,' says Brand Partnerships head Jordan Grossman.
By David Kaplan, May 11th
Going Rogue Places: Understanding Where Star Wars Fans Are Likely To Shop
Foursquare is offering a comparison in location preferences between Star Wars and Star Trek movie fans; meanwhile, Uber and Disney form an alliance.
By David Kaplan, Dec 15th
In A Mobile-First World, Smartphones And Smartwatches Are A Dynamic Duo
Buzz Lightyear to the rescue — on the smartwatch? IAB conference insights on mobile in the age of connectivity, from Disney World and beyond.
By Lauryn Chamberlain, Mar 30th
The Weather Company’s Mobile Ad Forecast: It’s Raining Native
The meteorologically-minded cable TV network's mobile app gets an overhaul, with custom brand-friendly ad units taking centerstage.
By David Kaplan, May 21st
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th