What Google Maps’ Color-Coded Makeover Means For Local Business
The new styles will be rolled out over the next few weeks in all Google products that incorporate Google Maps, including the Assistant, Search, Earth, and Android Auto.
By David Kaplan, Nov 17th
What Google Maps’ New Q&A Feature Means For Local Businesses
SMBs should get ready to list an optimized 'FAQ' section in maps.
By Lauryn Chamberlain, Aug 14th
Pinterest Adds Measurement Partners To Promote Proof Of Brick-And-Mortar Sales Lift
On average, Pinterest users spend 78 percent more on retail overall -- now brands are promised greater insight behind those numbers from the image sharing platform.
By David Kaplan, Jun 21st
Via Partners With The New York Times For Location-Based Subscription Promo
In a crowded marketplace, creating customer experiences that stand out matters more than ever in the era of intelligent assistants.
By Lauryn Chamberlain, Jun 12th
SxSW’s Official Ride-Share Fasten Maps Trending Places
This is is Boston-based Fasten's big test to differentiate its service in the absence of Uber and Lyft at SxSW. But its place recommendations engine faces competition.
By David Kaplan, Mar 15th
Pinterest Launches Visual Discovery Tool
Pictures, not words, are what Pinterest is all about. With Pinterest Lens, the image platform's search and discovery functions have gotten camera-ready too, thanks to the addition of artificial intelligence.
By David Kaplan, Feb 9th
What Snapchat’s Vurb Acquisition Says About Local Search
The Millennial-favorite app is thinking big when it comes to connecting online and offline.
By Lauryn Chamberlain, Aug 16th
MealPass Adds 300 New Partner Restaurants, Expanding Foot Traffic Advantage
The pre-paid lunch subscription startup is a business favorite for one major reason: it requires users to pick up their food in person.
By Lauryn Chamberlain, Jun 20th
Reserve Strikes Back At OpenTable With Reserve For Restaurants
The company seeks to return more booking control to restaurateurs and entice smaller eateries with a reduced flat-fee structure.
By Lauryn Chamberlain, May 12th
How MealPass Gives Restaurants A Foot Traffic Advantage
The startup requires customers to pick up their pre-ordered meals in person at the restaurant location — and eateries are reaping the benefits.
By Lauryn Chamberlain, Apr 14th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th