Brands Largely Miss The Mark On Pinterest As Foot Traffic Tool
While some brands like Sephora are ahead of the curve on using Pinterest to drive customers to physical stores, their efforts are still marred by inaccurate location information.
By Daniel Parisi, Mar 1st
Facebook Users Can Now Send Private Messages To Businesses Via Local Ads
Brands that make particularly good use of this feature will be publicly endorsed by Facebook with a certified ‘responsive’ badge.
By Daniel Parisi, Aug 5th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th