10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from HERE's alliance with BMW to how digital coupons influence consumers' store choices.
By Lauryn Chamberlain, Mar 10th
DigitasLBi’s Ilicco Elia On Cracking The Location-Based Marketing Code
As geo-data and proximity marketing tools like beacons power advertising from mobile to IoT, DigitasLBi Head of Mobile Ilicco Elia spoke at Mobile World Congress on the evolution of location-based advertising.
By David Kaplan, Mar 6th
How Baskin-Robbins Is Updating Its Loyalty And Payment Strategies With Mobile
App engagement is more than just a flavor of the month, says Baskin-Robbins' Carol Austin.
By David Kaplan, Aug 10th
How Baskin-Robbins Is Aiming For Breakfast Customers With Mobile App Launch
Ice cream for breakfast? If Taco Bell and McDonald's can claim that meal to draw in customers throughout the day, Baskin-Robbins feels it's worth a shot during the dog days of August.
, Aug 1st
How Dunkin’ Donuts Combined BASE Jumping And Local Marketing
For its #WTFast campaign with DigitasLBI, the brand took on-the-go ordering very literally.
By Lauryn Chamberlain, Jun 13th
The GeoMarketing Top 5 Countdown
CES 2016 dominated the news over the past two weeks — as did the evolution of local search. Take it in!
By Lauryn Chamberlain, Jan 15th
The Morning After – Reflections on CES 2016
"Outside of the 20,000+ product announcements, does CES have relevance beyond the first overly stimulated week of January?" asks DigitasLBi's Tony Bailey. "Absolutely."
, Jan 14th
Major Media Buyers Endorse Placed As Main Metric For In-Store Traffic
The Seattle company is “one step closer” to claiming it’s the ad industry’s “single currency” for location analytics.
By Nicole Spector, Feb 11th
Estimote Focusing Beacon Build Out On Agency Partners
The micro-location platform wants to make up for past proximity targeting technologies that failed to live up to expectations.
By David Kaplan, Jan 20th
Pitney Bowes’ Web Rebrand Takes An Individual Approach To Enterprise, SMBs
The DigitasLBi design is meant to reflect specific needs for key client categories from enterprise to SMBs.
By David Kaplan, Jan 19th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th