Digital Out of Home Archives -

Digital Out of Home

Analysis How The Body Shop Manages Its Online-To-Offline Marketing Email marketing and social media are the two main ways The Body Shop drives traffic to its 120 U.S. (3,000 global) stores, says GM Andrea Blieden, as it keeps an eye on voice and on-demand.

David Kaplan

By David Kaplan, Apr 5th

News The Body Shop Unveils First Outdoor Campaign Targeting On-The-Go Audiences The Body Shop promotion with OUTFRONT Media is intended to get petitions against cosmetics testing on animals signed at its 3,000 global stores.

David Kaplan

By David Kaplan, Mar 20th

Analysis Vistar Hires Ex-GroundTruth Performance Strategist Matt Schuster As CRO The biggest challenge of out-of-home historically has been that there was no real way to directly tie any impact results back to the actual campaign exposure. With location data, you can understand consumer movement enabling marketers to validate store visitation and household validation," says Vistar CEO Michael Provenzano.

David Kaplan

By David Kaplan, Oct 16th

Analysis How Is Digital Out Of Home Evolving? The emergence of the driverless and connected car has major implications for Digital Out of Home Advertising, says DPAA President and CEO Barry Frey.

David Kaplan

By David Kaplan, Oct 2nd

Analysis What’s The State Of Digital Out-Of-Home In 2017? OOH revenue is at an "all time high," says Geopath's Kym Frank. And geo-data powered digital ads are a big reason for the current renaissance.

David Kaplan

By David Kaplan, Sep 11th

Campaigns How Dove Cleaned Up Times Square With Weather-Triggered Shower Campaign Havas helia brought In WPP's Candyspace and Kinetic to handle production on smart billboards that used real-time data from Forecast.io to showcase the ‘One Shower’ ads for Dove Body Wash.

David Kaplan

By David Kaplan, May 23rd

Analysis How Digital Out Of Home Is Merging Public And Personal Spaces Following the merger of Titan and Control Group, the newly formed Intersection is looking to expand urban marketing with geofencing and smartphone interaction.

By Daniel Parisi, Mar 3rd

Analysis Talking About Ads In Self-Driving Cars: Let’s Slow Down Marketers may be eager to dive into potential ad opportunities — but questions remain on logistics and ethics.

By Daniel Parisi, Feb 4th

News Outfront Media Enlists xAd’s Geofences To Target National Ads At Local Commuters More out-of-home ads will leaping from billboards to smartphones moving through train stations.

David Kaplan

By David Kaplan, Nov 6th

News Outfront Media Brings Digital Out-Of-Home To The New York Subway Initial advertisers include big names like Foursquare and Coach.

By Daniel Parisi, Sep 25th

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