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digital marketing

News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from Amazon Prime Day recap to what brands need to know about the emerging voice-first era.

Lauryn Chamberlain

By Lauryn Chamberlain, Jul 20th

News Mobile Ad Spending Is Set To Surpass TV In 2018 Time spent on mobile devices eclipsed desktop back in 2014. But fueled by increases in video ads, influencer marketing, and more, mobile is ready for its next big moment.

Lauryn Chamberlain

By Lauryn Chamberlain, Apr 24th

News 10 Things To Know About Online-To-Offline Marketing This Week All the location news this week, from Marriott's plans for Amazon Alexa to how DOOH has evolved.

Lauryn Chamberlain

By Lauryn Chamberlain, Oct 6th

Analysis How Brands Can Have Authentic Conversations In ‘Smart Cities’ Real-time conditions in urban centers can prove the perfect conversation starter, Intersection's Colin O'Donnell explained in a session at Cannes Lions.

Lauryn Chamberlain

By Lauryn Chamberlain, Jun 19th

Analysis Why CMOs Need To Shift Ad Budgets To Connected Intelligence Now The emergence of Alexa, Siri, Okay Google, Cortana augur the end of advertising as we know it, says Forrester's James McQuivey and Keith Johnston.

David Kaplan

By David Kaplan, May 3rd

Analysis Integral Ad Science: Marketers Still Struggle With Measurement, Attribution 22 percent list in-store attribution as the biggest issue facing marketers today, according to an IAS survey. But expanded online-to-offline measurement tools can help.

Lauryn Chamberlain

By Lauryn Chamberlain, Apr 17th

Analysis 5 Digital Marketing Trends to Implement in 2017 First up: Video is no longer optional, writes Sherry Bonelli.

By Sherry Bonelli, Jan 11th

Analysis Instagram Live is Here – And Even Gary Vee is Using it It's time for digital marketers to get on board, writes Sherry Bonelli.

By Sherry Bonelli, Dec 13th

News Marketers Are Confident About Increasing Mobile Ad Spending, Though ROI Remains Uncertain But many in the industry still need to deepen their understanding of mobile ROI, the American Marketing Association finds.

Lauryn Chamberlain

By Lauryn Chamberlain, Jul 27th

News The GeoMarketing Top 5 Countdown This week was all about location, location, location — from geo-targeted ads upping foot traffic by 74 percent to Placed's David Shim calling location-based optimization the "SEO of 2016." Take it in!

Lauryn Chamberlain

By Lauryn Chamberlain, Feb 5th

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