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10 Things To Know About Online-To-Offline Marketing This Week
Our top stories and links from around the web this week, from Amazon Prime Day recap to what brands need to know about the emerging voice-first era.
By Lauryn Chamberlain, Jul 20th
News
Mobile Ad Spending Is Set To Surpass TV In 2018
Time spent on mobile devices eclipsed desktop back in 2014. But fueled by increases in video ads, influencer marketing, and more, mobile is ready for its next big moment.
By Lauryn Chamberlain, Apr 24th
News
10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from Marriott's plans for Amazon Alexa to how DOOH has evolved.
By Lauryn Chamberlain, Oct 6th
Analysis
How Brands Can Have Authentic Conversations In ‘Smart Cities’
Real-time conditions in urban centers can prove the perfect conversation starter, Intersection's Colin O'Donnell explained in a session at Cannes Lions.
By Lauryn Chamberlain, Jun 19th
Analysis
Why CMOs Need To Shift Ad Budgets To Connected Intelligence Now
The emergence of Alexa, Siri, Okay Google, Cortana augur the end of advertising as we know it, says Forrester's James McQuivey and Keith Johnston.
By David Kaplan, May 3rd
Analysis
Integral Ad Science: Marketers Still Struggle With Measurement, Attribution
22 percent list in-store attribution as the biggest issue facing marketers today, according to an IAS survey. But expanded online-to-offline measurement tools can help.
By Lauryn Chamberlain, Apr 17th
Analysis
5 Digital Marketing Trends to Implement in 2017
First up: Video is no longer optional, writes Sherry Bonelli.
By
Sherry Bonelli
, Jan 11th
Analysis
Instagram Live is Here – And Even Gary Vee is Using it
It's time for digital marketers to get on board, writes Sherry Bonelli.
By
Sherry Bonelli
, Dec 13th
News
Marketers Are Confident About Increasing Mobile Ad Spending, Though ROI Remains Uncertain
But many in the industry still need to deepen their understanding of mobile ROI, the American Marketing Association finds.
By Lauryn Chamberlain, Jul 27th
News
The GeoMarketing Top 5 Countdown
This week was all about location, location, location — from geo-targeted ads upping foot traffic by 74 percent to Placed's David Shim calling location-based optimization the "SEO of 2016." Take it in!
By Lauryn Chamberlain, Feb 5th
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Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th