Digital home assistants
Global Smart Speaker Sales Hit 11.7 Million Earlier This Year — But What About Voice Activation Usage?
The Google Home Mini and Amazon Echo Dot accounted for a combined 38 percent of global shipments in Q2 as Apple's HomePod continued to lag, says Strategy Analytics.
By David Kaplan, Sep 20th
How Consumers’ Use Of Voice Activation Is Evolving
“Voice-activated tools have become part of our daily lives and are bringing dramatic changes to consumer behavior,” says NPR CMO Meg Goldthwaite.
By David Kaplan, Jul 31st
Accenture: Stand-Alone Digital Voice Assistants Are Taking Consumers Away From Smartphones
66% of consumers who own a stand-alone DVA use their smartphone for fewer activities, an Accenture survey says.
By David Kaplan, Feb 9th
How Smart Speakers Are Influencing Shopping Decisions — Now
"Smart Speakers allow for the same calls to action -- but now with an additional layer of targeting and interactivity," says Edison's Tom Webster as part of a two-part NPR study on audio activation.
By David Kaplan, Sep 29th
What Do People Use Smart Speakers For?
Among over two dozen use cases, just 13 percent of smart speaker owners use their smart speakers to find a local business, according to an NPR survey.
By David Kaplan, Aug 7th
BIA/Kelsey: Mobile Search Is Cannibalizing Desktop
Google and Bing are the beneficiaries, naturally, said Mark Fratrik, SVP and chief economist at BIA/Kelsey.But what happens as Alexa search rises?
By David Kaplan, Jul 12th
eMarketer’s Ramsey: How AI And Voice-Activation Will Impact Business
'I am as excited – if not more excited – by artificial intelligence – as I was when the internet emerged in a commercial way in the mid-1990s,' says eMarketer co-founder Geoff Ramsey.
By David Kaplan, May 23rd
Amazon’s Alexa Gets Visual With Echo Show: What Does It Mean For Brands?
Parks Associates' Dina Abdelrazik on what the Amazon Echo Show's touchscreen and video adds to the voice-activated intelligent assistant Alexa.
By David Kaplan, May 10th
Voice-Activated Connected Device Usage Jumps 130 Percent This Year
Amazon's Echo speaker commands 70 percent of the voice-activated connected intelligence market, says eMarketer. But the demand is only starting.
By David Kaplan, May 8th
76 Percent Of Consumers Have Used Voice Commands On Digital Devices
Voice is a well-established technology — but it's still the early days for digital home assistants.
By Lauryn Chamberlain, Apr 26th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th