Digital home assistants
Analysis How Consumers’ Use Of Voice Activation Is Evolving “Voice-activated tools have become part of our daily lives and are bringing dramatic changes to consumer behavior,” says NPR CMO Meg Goldthwaite. David Kaplan By David Kaplan, Jul 31st
Analysis Accenture: Stand-Alone Digital Voice Assistants Are Taking Consumers Away From Smartphones 66% of consumers who own a stand-alone DVA use their smartphone for fewer activities, an Accenture survey says. David Kaplan By David Kaplan, Feb 9th
Analysis How Smart Speakers Are Influencing Shopping Decisions — Now "Smart Speakers allow for the same calls to action -- but now with an additional layer of targeting and interactivity," says Edison's Tom Webster as part of a two-part NPR study on audio activation. David Kaplan By David Kaplan, Sep 29th
Analysis What Do People Use Smart Speakers For? Among over two dozen use cases, just 13 percent of smart speaker owners use their smart speakers to find a local business, according to an NPR survey. David Kaplan By David Kaplan, Aug 7th
Analysis BIA/Kelsey: Mobile Search Is Cannibalizing Desktop Google and Bing are the beneficiaries, naturally, said Mark Fratrik, SVP and chief economist at BIA/Kelsey.But what happens as Alexa search rises? David Kaplan By David Kaplan, Jul 12th
Analysis eMarketer’s Ramsey: How AI And Voice-Activation Will Impact Business 'I am as excited – if not more excited – by artificial intelligence – as I was when the internet emerged in a commercial way in the mid-1990s,' says eMarketer co-founder Geoff Ramsey. David Kaplan By David Kaplan, May 23rd
Analysis Amazon’s Alexa Gets Visual With Echo Show: What Does It Mean For Brands? Parks Associates' Dina Abdelrazik on what the Amazon Echo Show's touchscreen and video adds to the voice-activated intelligent assistant Alexa. David Kaplan By David Kaplan, May 10th
Analysis Voice-Activated Connected Device Usage Jumps 130 Percent This Year Amazon's Echo speaker commands 70 percent of the voice-activated connected intelligence market, says eMarketer. But the demand is only starting. David Kaplan By David Kaplan, May 8th
Technology 76 Percent Of Consumers Have Used Voice Commands On Digital Devices Voice is a well-established technology — but it's still the early days for digital home assistants. Lauryn Chamberlain By Lauryn Chamberlain, Apr 26th
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