Which Businesses Will Benefit From Facebook’s Local Insights This Holiday?
The analytics open up new opportunities for some local businesses — but others might want to explore building out their own app-based location strategy.
By Lauryn Chamberlain, Nov 17th
The GeoMarketing Top 5 Countdown
So much happened this week, it's almost scary! Catch up on everything from Sito Mobile's new hires to the latest in 'micro-fencing' before you don your costume and head out for Halloween.
By Lauryn Chamberlain, Oct 30th
With ‘Micro-Fencing,’ Digital Factory Aims To Help Brands Deliver Better Messages
By building hyper-customized geo-fences, the company believes it can give consumers more relevant offers — and show them the benefits of location alerts.
By Lauryn Chamberlain, Oct 27th
Amazon Expands SMB Ties With Launch Of Storefronts
By David Kaplan, Sep 17th
Apple's iOS 12 Allows Users To Greater Control Over Notifications -- Here's What It Means For Local Marketers
By David Kaplan, Sep 13th
Holiday Season Forecast: 50 Percent Of All U.S. Consumers Will Own A Smart Speaker
By David Kaplan, Sep 12th