Which Businesses Will Benefit From Facebook’s Local Insights This Holiday?
The analytics open up new opportunities for some local businesses — but others might want to explore building out their own app-based location strategy.
By Lauryn Chamberlain, Nov 17th
The GeoMarketing Top 5 Countdown
So much happened this week, it's almost scary! Catch up on everything from Sito Mobile's new hires to the latest in 'micro-fencing' before you don your costume and head out for Halloween.
By Lauryn Chamberlain, Oct 30th
With ‘Micro-Fencing,’ Digital Factory Aims To Help Brands Deliver Better Messages
By building hyper-customized geo-fences, the company believes it can give consumers more relevant offers — and show them the benefits of location alerts.
By Lauryn Chamberlain, Oct 27th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th