Alexa Poised To Play A Bigger Role This Amazon Prime Day
"This will mark the second year that Amazon pushes 'voice shopping' with Alexa-exclusive deals," says says Park Associates Analyst Dina Abdelrazik.
By David Kaplan, Jun 30th
Why CMOs Need To Shift Ad Budgets To Connected Intelligence Now
The emergence of Alexa, Siri, Okay Google, Cortana augur the end of advertising as we know it, says Forrester's James McQuivey and Keith Johnston.
By David Kaplan, May 3rd
Consumers’ Adoption Of Voice Assistants Doubled In Q1 – Here’s Why
Brick-and-mortar businesses must consider enabling a voice experience with their product or service offerings or risk falling behind to their competitors, says Park Assoc. Analyst Dina Abdelrazik.
By David Kaplan, Apr 3rd
GeoMarketing 101: What Is Voice Search
An estimated 40 percent of searches by U.S. adults today are voice searches — and that has major implications for local marketing.
By Lauryn Chamberlain, Dec 6th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th