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News How Placed And Adobe Are Closing The Loop Around Attributing “Linear” TV Ads To Offline Store Visits "Over half of TV buys on Adobe Advertising Cloud feature advanced attribution linking online/offline performance to TV ad buys, whether it’s through TV-to-website conversion reporting, brand surveys, or offline sales attribution," says Adobe's Patrick Rubin. David Kaplan By David Kaplan, Sep 26th
Analysis iProspect: More Than Half Of All Paid Search Traffic Comes From Mobile The agency's report highlights the opportunities for local brick-and-mortar merchants at a time of increased pressure from online channels. David Kaplan By David Kaplan, Jan 30th
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How Brands Can Partner With Google Assistant
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IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th