Casual Dining Loyalty: Buffalo Wild Wings, Old Chicago Pizza, Denny’s Show The Way
Foursquare's Michael Rosen charts the "Fanaticism Threshold" that keeps casual dining guests coming back for more.
By David Kaplan, Mar 26th
Casual Dining Tech Vet Michael Furlow Is Denny’s New CIO
'Having spent my career in the restaurant industry, I have always admired Denny’s for its ability to evolve and adapt to best serve customers both in the U.S. and around the world,' said Furlow.
By David Kaplan, May 26th
How Google Maps’ Menu Listings Will Change The Way Restaurants Are Found
Google My Business’ restaurant clients will be able to attract customers who are searching for food items even when they’re not looking for a specific brand.
By David Kaplan, May 15th
Denny’s Adopts Pandora’s Responsive Mobile Ads After Breakfast Hour Engagement Rises
Pandora is fully rolling out native ad formats following a beta run by Denny's, the Lexus Dealer Association, Express, and others.
By David Kaplan, Jan 4th
GeoMarketing 101: What Is Geotargeting?
Geotargeting: The more relevant an ad or offer is, the more likely it is to drive what marketers want: a sale.
By Lauryn Chamberlain, Mar 31st
Historical Use Of Geo-Data Lifted Walmart, Denny’s Store Visits
The MMA offers more evidence that location-targeting is no longer just for “in-the-moment,” but is being used to inform broader campaigns.
By David Kaplan, Jun 4th
The GeoMarketing Top 5 Countdown
Top takeaways from the Mobile Marketing Association's Forum New York. Plus, our most popular stories this week!
By Lauryn Chamberlain, Mar 20th
xAd Location Ads Produces 34 Percent Rise In Denny’s In-Store Visits
Proximity marketing isn’t just a matter of “where,” says the fast-casual chain’s John Dillon.
By Lauryn Chamberlain, Mar 18th
Location Data Shows The Challenge Tesla Faces In Broadening Its Appeal Beyond Luxury
By David Kaplan, Aug 9th
What Amazon Alexa's 'Answer Update' Means For Marketers
By Lauryn Chamberlain, Aug 9th
Assigned Seating: OpenTable Lets Reservationists Choose Specific Locations Within Restaurants
By David Kaplan, Aug 8th