‘Doubling Down’ Its Investment, Uber’s Mapping Future Takes A Page From Google Maps’ Past
Saying existing maps aren't relevant enough to Uber's specific needs, the company is reportedly prepared to spend $500 million to make its own global mark on location technology.
By David Kaplan, Jul 31st
What Makes HERE Different From Other Map Platforms?
The digital navigation platform’s German auto company backers are also encouraging additional investors from other industries — but that doesn’t mean Microsoft or Amazon will have a piece of HERE.
By David Kaplan, May 6th
Why Amazon And Microsoft Want A Piece Of Nokia’s Former Map Platform HERE
Competition among on-demand services and hyperlocal discovery means that whomever has the best location intelligence wins.
By David Kaplan, Apr 1st
Location Tech Vet Marc Prioleau, Ex- Google Maps’ Graf Join Uber Amid Geo-Focused Hiring Spree
The on-demand car service is building an all-star team by concentrating on constructing its own location tools.
By David Kaplan, Dec 9th
With Funding In Hand, Mapsense Hires Location Vet Cottle To Boost Sales Effort
With mainstream marketers looking to use geo-data to support ad targeting, the LBS startup is ready to do business.
By Daniel Parisi, Jul 1st
Interactive Mapping Services Emerge As Hot Acquisition Target
Uber, Facebook, and Apple have been digging into their wallets to get custom location data. Are AirBNB, Amazon, and Lyft likely to vie for navigation tech purchases as well?
By David Kaplan, May 27th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th