dealerships
Analysis
How Paragon Honda Used Google Assistant To Update ‘Outmoded’ Dealership Visits
"We expect the use of voice to continue to grow and that experiences like this one will complement other options that we or Paragon provide the customer," says Guy Schueller, Google's Industry Director, Automotive.
Analysis
General Motors Expands On-Demand Marketplace Into The Dashboard
“Marketplace is the first of a suite of new personalization features that we will roll out over the next 12 to 18 months to nearly four million U.S. drivers," says Santiago Chamorro, General Motors' VP, Global Connected Customer Experience.
Analysis
How Consumer Tech Will Influence Car Buying
"I predict that people have been taught now by the smartphone industry, and other consumer electronics industries that, if they want new features, they're going to need to change faster," says Kurt Hoppe, General Motors' global head of Innovation.
CMOs
Cadillac House May Be The Future Of ‘Brand Experience’ — But Can It Help Sell Cars At Local Dealerships?
Part lounge, part art gallery, part automoble showroom: Cadillac opened its New York brand experience center in May and the space's influence is soon to be felt at car dealers across the country.