What’s Wrong With Geofences? UberMedia Has An Answer
Geofences tend to be too general, too 'one-size fits all,' says UberMedia's Michael Hayes.
By David Kaplan, Jul 13th
Beacon Marketing Platform inMarket Introduces Predictive Targeting Program
The program is called ‘Quantum Receptivity,’ and the aim is to reach shoppers in pre-buying mode with the promise of extending beacons' retargeting value.
By David Kaplan, Nov 9th
engage:BDR Finds Clients And Consumers In A Mobile State Of Mind
Location is increasingly at the center of serving ads to the right person at the optimal time.
By David Kaplan, Aug 14th
To Reach College Football Fans, Wendy’s Won With Video Dayparts Complemented By Geo-Targets
Video ad platform Sightly and its agency partner Strategic America’s campaign looked to the right time as well as the right place.
By David Kaplan, May 13th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th