STX Entertainment Turns To Location Attribution To Measure Ad ROI For Bad Moms Movie Ticket Sales
The movie studio and its agency Horizon used Placed Attribution to determine the impact of digital ads for the hit comedy had on moviegoers.
By David Kaplan, Oct 7th
Placed’s Proposition To App Users: Share Your Location, Get Frequent Flyer Miles
To build up its in-store attribution accuracy, Placed is rolling out an app called Frequent Flyer that enables users to opt-in to location measurement in exchange for airline miles.
By David Kaplan, Aug 19th
What Places Have Seen The Greatest Impact From Pokemon Go?
Location attribution specialist Placed has found the locations Pokemon Go users are more — or less — likely to visit in the real world.
By David Kaplan, Jul 20th
Placed Challenges Ad Exchanges On First-Party Location Data
With 190-plus ad tech/publishing partners and store visitation data from 2.3 million active users, Placed is seeking the mantle of industry standard when it comes to determining location ad effectiveness.
By David Kaplan, Jul 19th
Now That The Political Primaries Are Over, What Locations Do Partisans Favor?
Location analytics provider Placed also looks at the connection between 'swing voters' and 'swing businesses.'
By David Kaplan, Jun 15th
These Retailers And Restaurants Will See The Most Foot Traffic On Father’s Day Weekend
Not surprisingly, dads are most likely to look for a tune-up and some barbeque over the Father's Day weekend, according to stats from Placed and the NRF.
By David Kaplan, Jun 10th
Burrito Giveaway Ending, Chipotle’s Positioned For Slow Comeback
Ahead of Tuesday’s Q1 earnings, Chipotle is steadily climbing out of its food safety crisis as rivals Moe’s Southwest Grill and Panera Bread fight hard for the same customer base, in-store attribution platform Placed finds.
By David Kaplan, Apr 26th
Placed Builds Up Sales Force With Veteran Ad Execs From Google, aQuantive
Amid wider challenges from online-to-offline attribution rivals, Placed continues to rack up partners from buy and sell sides, as well as data and tech platforms.
By David Kaplan, Mar 9th
The GeoMarketing Top 5 Countdown
This week was all about location, location, location — from geo-targeted ads upping foot traffic by 74 percent to Placed's David Shim calling location-based optimization the "SEO of 2016." Take it in!
By Lauryn Chamberlain, Feb 5th
Placed Connects In-Store Attribution To Out-Of-Home
After creating a Cross Device Marketplace to measure mobile-to-desktop conversions, David Shim wants to show how digital billboards can lift retail foot traffic as well.
By David Kaplan, Feb 3rd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th