David Shim
News How Placed And Adobe Are Closing The Loop Around Attributing “Linear” TV Ads To Offline Store Visits "Over half of TV buys on Adobe Advertising Cloud feature advanced attribution linking online/offline performance to TV ad buys, whether it’s through TV-to-website conversion reporting, brand surveys, or offline sales attribution," says Adobe's Patrick Rubin. David Kaplan By David Kaplan, Sep 26th
News Placed Expands Store Visit Attribution To TV, Offers Free Preview To Hundreds Of Brands, Networks "We’re skipping the crawl and walk stages of product adoption, and jumping right to run with this preview," says Placed CEO David Shim. David Kaplan By David Kaplan, Jun 13th
Analysis Yes, Digital Advertising’s Viewability Problem Does Impact Store Visits "When a viewable impression improves store visits rates by over 50 percent, it no longer becomes a nice to have, but a must have for any marketer with an offline presence," says Placed CEO David Shim. David Kaplan By David Kaplan, Apr 11th
News How Placed Wants To Do For Location Data What Zillow Has Done For Real Estate Info Placed has been making its location analytics platform, Placed Insights, available to the public at no cost since the start of the year, says CEO David Shim. Here's why. David Kaplan By David Kaplan, Mar 1st
Analysis How Targeted Hotel ‘Weekend Getaway’ Placements Out-Performed Search Ads “By proactively utilizing Placed Attribution as a feature in their optimization strategy, GumGum was able to drive 148K guests to the advertiser’s properties at rates that exceeded industry benchmarks,” said Placed CEO David Shim. David Kaplan By David Kaplan, Feb 21st
Analysis Does Location-Based Advertising Have A Viewability Problem? As expectations for location ads rise, so do accuracy worries, says Placed CEO David Shim. David Kaplan By David Kaplan, Sep 7th
News Snap Layers On Location Services, Adds Factual To Geo-Data Partner Mix A week after acquiring location attribution specialist Placed, Factual now joins Foursquare and Yext as Snap location intelligence providers. David Kaplan By David Kaplan, Jun 13th
Analysis What Snap’s Acquisition of Placed Says About The Value Of Location Tech The acquisition is great for the entire location data market, says Factual's Brian Czarny. Here's why. David Kaplan By David Kaplan, Jun 9th
Analysis Why Snap Acquired Online-To-Offline Attribution Provider Placed As Snap is under pressure to prove its geofilters can drive store visits and sales, it is turning to Placed, which has pioneered the idea of location-based attribution. David Kaplan By David Kaplan, Jun 6th
News Placed Adds Former Pandora, Yahoo Platform Execs To Sharpen Attribution Strategy Former Pandora CEO Brian McAndrews has been named to the board as ex-Yahoo/Brightroll VP Craig Whitmer is tapped to head programmatic sales. David Kaplan By David Kaplan, Apr 6th
Load More
Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th