How Location Data Can Influence Ad Creation Not Just Targeted Placements
WPP creative shop Y&R has tapped Skyhook Wireless to provide location data that informs the start of the creative process, as opposed to the attribution at the end.
By David Kaplan, Apr 6th
Location Tech Can Ease IoT Security Skepticism
Consumers are still unsure that wearables are worth the cost. Security and lifestyle uses are the key to unlocking greater interest in IoT, says Skyhook's David Bairstow.
By David Kaplan, Oct 27th
Think You Know IoT Location Targeting? Think Again When It Comes To Wearables
Years of refining geo-data to understand and serve ads to smartphones has finally started to make sense for marketers and agencies. But the Internet of Things will require mobile experts to do some relearning.
By David Kaplan, Mar 15th
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jun 15th
Snap Partners With Pandora On Song Sharing Integration
By Lauryn Chamberlain, Jun 14th
67 Percent Of Consumers Worldwide Have Live-Streamed Video
By Lauryn Chamberlain, Jun 13th