How Can Marketers Know If Voice Activation Is Working? Amazon Alexa’s Dave Isbitski Explains Fallback Intent
"Meet your customer in the moment," Isbitski advises, "because the one thing you can't measure right now is what are your customers asking you."
By David Kaplan, Aug 14th
Amazon’s Dave Isbitski: With Voice-Enabled ‘Everything,’ Brands Must Get Back To Conversational Basics
Following a keynote at Yext's ONWARD conference, Isbitski discussed the mainstreaming of Alexa — and the next phase of the mass shift to voice for marketers.
, Jan 2nd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th