Smart Home and IoT: How Can Businesses Take Full Advantage?
There are a few sectors within the burgeoning age of connectedness that particularly stand out, namely, data, energy, security and insurance, writes Ellie Martin.
By Ellie Martin, May 18th
How Rue La La Designs A Consistent Shopping Experience Across Mobile, Desktop, And In-App
Leveraging a mix of data and cross-design, the e-commerce designer apparel purveyor is acquiring new users across channels in its second decade of life.
By Lauryn Chamberlain, Apr 12th
How Privacy Concerns Hinder Growth Of Autonomous Vehicles, IoT
About 76 percent people are feel "stressed or vulnerable" about sharing their location data, says Dr. Peter Kürpick, Chief Platform Officer at HERE Technologies.
By David Kaplan, Mar 5th
What Blockchain (Potentially) Means For Omnichannel Marketing
Initially, CPG giant Unilever's decision to use IBM iX's Blockchain is about eliminating "discrepancies," says IBM iX's Babs Rangaiah. But the potential use cases for improved geotargeting may soon emerge.
By David Kaplan, Feb 16th
Geo 101: What Marketers Need To Know About Blockchain
The technology that underpins cryptocurrencies like bitcoin has diverse applications for marketers when it comes to data privacy, improving distribution and more.
By Lauryn Chamberlain, Dec 13th
41 Percent Of Consumers Have Abandoned A Brand Because Of ‘Poor Personalization’
In the age of on-demand, customized content isn't a 'nice to have' — it's a must have.
By Lauryn Chamberlain, Dec 6th
5 Reasons Brands Need to Make Structured Data A Priority in 2018
Even as unstructured data becomes more important for artificial intelligence-based marketing, brands also need to revise their structured data strategies, says Acronym's Winston Burton.
, Nov 29th
Why Unstructured Data Matters To Brands Right Now
Unstructured data includes everything from audio, including voices and other kinds of sounds, and video, and images – and that’s not easy for a search engine to find and present, notes IBM Watson CMO Jordan Bitterman.
By David Kaplan, Nov 20th
Is There A Connection Between Spending On Measurement Services And Boosting Sales?
Marketers that invest over 10 percent on measurement are 3X more likely to beat their sales targets by 25 percent or more, says Neustar's Julie Fleischer.
By David Kaplan, Sep 12th
Pandora Partners With Neustar On Understanding Identity Over Data
"In partnering with Neustar to build this custom onboarding portal, we can offer advertisers a new, effortless way to reach their customers on Pandora,” says Pandora's Dave Smith.
By David Kaplan, Aug 30th
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jun 25th
Influencer Marketing is Going Mainstream With Facebook’s Upcoming Influencer Tool
, Jun 21st
Site Ranking Strategies: 3 SEO Boosting Tactics to Use On Your Site
, Jun 20th