How Marketers Can Use Location Data To Find Brand Affinities Among Holiday Shoppers
"Understanding where shoppers go before and after they visit particular stores, as well as their brand affinities, helps better design advertising experiences," says Factual VP Ocean Fine.
By David Kaplan, Dec 6th
Spending Was Up On Black Friday As Stores Struggle To Balance E-Commerce Shift
The NRF found that 44 percent of Thanksgiving holiday shoppers went online while 40 percent shopped in-store.
By David Kaplan, Nov 28th
Planning To Shop Thanksgiving Weekend? 137 Million Other Consumers Will Join You
Black Friday is still shaping up as the busiest day of the post-Thanksgiving period, says the NRF.
By David Kaplan, Nov 21st
From Black Friday To Cyber Monday, Apps Were Total Holiday Shopper’s Tool
Cyber Monday visits to GPShopper’s client apps increased 275 percent year-over-year, while unique visits increased 215 percent.
By David Kaplan, Dec 7th
For Retailers Sitting On Q4 Co-Op Budgets, Time Is Running Out
Promoboxx wants to be considered the ‘un-co-op’ marketing platform, as it looks to smooth the path between national brands and local retailers’ ad programs.
By David Kaplan, Dec 1st
REI Takes Black Friday Off, Embodying Brand Message Of ‘Opt Outside’
It’s a bold move to stay closed on the biggest shopping day of the year. Will other retailers follow suit?
By Lauryn Chamberlain, Oct 28th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th