Placed Challenges Ad Exchanges On First-Party Location Data
With 190-plus ad tech/publishing partners and store visitation data from 2.3 million active users, Placed is seeking the mantle of industry standard when it comes to determining location ad effectiveness.
By David Kaplan, Jul 19th
A Five-Mile Radius Is All It Takes For Effective Mobile Ads For Retail, CPG
Quick Serve Restaurant ads can be targeted as far as 10 miles away, says NinthDecimal.
By David Kaplan, Jun 8th
ZO And NinthDecimal To Fully Measure Omnichannel By Year’s End
The new partners have started with mobile-only and cross-channel.
By David Kaplan, Apr 13th
Clickthroughs: A Worse Location Ad Metric Than You Thought
That’s the view from an xAd-commissioned Nielsen study of geo-marketing campaign analytic tools.
By David Kaplan, Sep 18th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th