STX Entertainment Turns To Location Attribution To Measure Ad ROI For Bad Moms Movie Ticket Sales
The movie studio and its agency Horizon used Placed Attribution to determine the impact of digital ads for the hit comedy had on moviegoers.
By David Kaplan, Oct 7th
NRF Projects Higher Consumer Spending For The Holidays
Retail should expect a 'solid' 3.6 percent to $655.8 billion — significantly higher than the 10-year average, says the NRF.
By David Kaplan, Oct 5th
How Location Data Providers Can Filter Out Bidstream ‘Noise’ For Quality Attribution
Hill Holliday’s media shop Trilia is adopting NinthDecimal’s offline attribution technology to track physical world ROI for cross-channel campaigns.
By David Kaplan, Sep 8th
The GeoMarketing Top 5 Countdown
Mobile dominated the news this week, with Millennials upping their app use and shoppers making holiday plans on their smartphones. Take it in!
By Lauryn Chamberlain, Nov 20th
Drawbridge’s Cross-Platform Analytics Now Includes Daily Reporting On Store Visits
Offline attribution is in demand and real-time focused marketers don’t want to wait a month or a week to see whether an ad led someone to a local shop.
By David Kaplan, Nov 20th
GeoMinds: Death of The Specialist: The Evolution of Cross-Platform Advertising
In a cross-platform world, knowing many things is better than knowing one big thing, writes Simpli.fi's James Moore.
, Nov 16th
NinthDecimal Teams With TiVo On In-Store Attribution For TV Ads
Location advertising is no longer the sole province of smartphones.
By David Kaplan, Oct 15th
Engage:BDR and Neustar Extend Desktop Targeting To Mobile And Location
The two ad analytics players are closing several loops around online and offline, desktop and portable devices to emphasize 'mindset targeting.'
By David Kaplan, Oct 1st
YP: Most Local Consumers Look For National Products Outside A General Search Engine
Topic-specific sites/apps are winning in local, as users ‘zig-zag’ across multiple search options to find what they’re looking for, according to a report with IDC.
By David Kaplan, Sep 29th
For Cross-Platform, A Mobile-First Strategy Is A Must, UberMedia Contends
One caveat: Ads aimed at smartphones still requires a learning process for most marketers, says CMO Michael Hayes.
By Daniel Parisi, Aug 20th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th