Engage:BDR and Neustar Extend Desktop Targeting To Mobile And Location
The two ad analytics players are closing several loops around online and offline, desktop and portable devices to emphasize 'mindset targeting.'
By David Kaplan, Oct 1st
The GeoMarketing Top 5 Countdown
Our top stories from the past week — plus link picks from around the web.
By Lauryn Chamberlain, Jul 10th
Majority Of All Digital Consumers Now Use Multiple Devices, Says Millennial Media
The increase in cross-device users provides more opportunities for marketers to target customers in different spaces.
By Daniel Parisi, Jul 2nd
Rocket Fuel Adds New Cross-Device Product To Programmatic Platform
It’s all about finding the right device — and the right moment — to target an ad to a consumer, says Rocket Fuel’s Nitin Chitkara.
By Lauryn Chamberlain, Jul 1st
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th