44 Percent Of Consumers Will Plan Their Summer Travel On Multiple Devices
Travelers are already researching their summer vacations — but nearly half haven't yet settled on a destination, indicating a major opportunity for marketers.
By Lauryn Chamberlain, May 9th
Lyft Allows Users To Request A Ride From Any Mobile Device
The quiet update reflects the growing idea that users switch seamlessly between devices — and between apps and mobile web — as it suits them.
By Lauryn Chamberlain, Oct 12th
How Drawbridge Is Adding Weather Data To Its Cross-Device Targeting Mix
Drawbridge is teaming up with WeatherAlpha to create real-time marketing with local meteorology in mind.
By David Kaplan, Aug 25th
Can Insights On Shopper Intent Improve Location Data?
Mobile analytics platform NinthDecimal and intent special Qualia aim to prove that it does.
By David Kaplan, Jul 26th
R2integrated: Any Brand With Physical Stores Needs A Cross-Device Strategy
Today's buyer expects online and offline to be continuous, says the marketing agency's managing director, David Taub.
By Lauryn Chamberlain, Jun 28th
Drawbridge Preps Cross-Device Analytics Expansion With $25M Third Round Funding
The round comes follows the company’s late 2015 announcement that it would expand its capabilities to include daily reporting on store visits.
By Lauryn Chamberlain, May 5th
The Omnichannel Moment: Cross-Device Ads Are 60 Percent More Effective For Brick-And-Mortar Brands
One year after they partnered on online-to-offline measurement, NInthDecimal and ZenithOptimedia say their collaboration has driven a 24 percent lift in in-store visits.
By David Kaplan, Apr 14th
GeoMinds: The New ‘Zigzagging’ Customer Journey: Think Local, Act Mobile
The customer journey is conducted online and offline and across multiple screens — and walled gardens often block the purchase path, YP's Luke Edson notes.
, Dec 22nd
As Consumers Move From Desktop To Mobile, ‘The Thumb Is Now In Charge’
Facebook’s latest blog series spotlights shoppers’ shifting mobile patterns — and what marketers must do to keep up.
By Lauryn Chamberlain, Oct 26th
Beintoo Expands Targeting, Attribution Capabilities With Tapad Partnership
The company will leverage Tapad’s cross-device data to measure consumers’ online interests and in-store visits — and then retarget them accordingly.
By Lauryn Chamberlain, Oct 6th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th