CRM
Analysis
How Marriott Is Working With Salesforce To Get Complete, Cross-Channel ‘Recognition’ Of Its Guests
“Marriott’s vision is to be the world’s favorite travel company. The best way to reach that goal is to employ a best-in-breed, global customer recognition platform that connects our guests at every possible touchpoint to our team of expert hospitality professionals who strive to delight our guests every stay,” says Brian King, Global Digital & Sales Officer at Marriott International.
Analysis
How Lingerie Retailer Cosabella Is Using Artificial Intelligence To Lift Sales
"As we continue to grow and expand and advance in the online digital world, we always want to make sure we are still connecting with customers in a genuine manner, and giving them the service and help they can’t often get online," says Cosabella CEO Guido Campello.
Analysis
How Beacons Might Alter The Data Balance Between Manufacturers And Retailers
As Salesforce integrates DMP Krux, Chris O’Hara considers how proximity-based personalization will complement access to first-party data. For one thing, imagine how coffeemakers could form the basis of the greatest OOH ad network.
Analysis
Four Truths Facing Local Media Groups
Once upon a time, local advertising was a simple commerce exchange. Local businesses that wanted more customers bought ads from ad reps at the media channels they read and trusted. Simple — dollars for eyeballs. What’s changed over time? Only everything, writes Simpli.fi CRO James Moore.
