WPP’s Light Reaction Is Prepped For The End Of Media Silos
After being grown as an extension of Xaxis, Light Reaction is expanding the notion of what performance means.
By David Kaplan, Dec 30th
Simpli.fi Brings Quick Ad Creation To Local Programmatic
Local media outlets, agency trading desks, and advertisers will have a choice of 44 ad sizes instead of four when creating geo-targeted ads “on the fly.”
By David Kaplan, Mar 11th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th