The Other ‘1 Percent’ — Only A Sliver Of Shoppers Drive Sales For New CPG Items
With so much resting on so few consumers, targeting specific retail locations can make the difference between a sales boost or bust, says Catalina.
By David Kaplan, Aug 19th
Shopper Tracker Catalina Rolls Out Targeted Circular Platform, ‘My Favorite Deals’
This is not another version of the traditional newspaper insert, says Marla Thompson, the company’s head of US strategy.
By David Kaplan, Jun 22nd
4Info And Catalina Expand Measurement Pact On Mobile-To-Mortar Sales Lift
In-store traffic metrics are fine, but physical retailers just want to know if a smartphone impression actually made the cash register ring.
By David Kaplan, May 4th
FunMobility Talks To In-Store Shoppers
With its new Mobile Content Direct program, the engagement platform aims to connect customers and CPG marketers at the point of sale.
By Lauryn Chamberlain, Jan 29th
The GeoMarketing Top 5 Countdown
The in-app ad economy is primed for some serious growth, recent findings suggest. Plus, our top stories from this week!
By Lauryn Chamberlain, Jan 23rd
Mobile CPG Ads Appear Effective In Driving New In-Store Purchases
About 70 percent of consumers say they tried out a new product as a direct result of seeing a mobile ad, says NinthDecimal.
By David Kaplan, Jan 22nd
For Rockfish, Location Provides Inspiration
The digital agency aims to push boundaries in retail, CPG.
By Lauryn Chamberlain, Jan 19th
Location-Based Mobile Ad Spending Rose 90 Percent In Q4
Black Friday appears poised for similar gains in the role of geo-marketing, says Verve Mobile.
By David Kaplan, Dec 5th
CPG Brands Enter The Geo-Marketing Moment
Verve Mobile offers confirmation that packaged goods are moving more ad dollars into location-based programs.
By David Kaplan, Nov 26th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th