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Analysis 80 Percent Of Shoppers Say Search Impacts Their CPG Purchase Decisions Being able to answer users' common queries — made via text or voice — is critical for CPG marketers.

Lauryn Chamberlain

By Lauryn Chamberlain, Sep 5th

Analysis CPG And Alexa: Audio Packaging On The Voice Shelf “Over 40 percent of smart speakers live in kitchens and while parents and families are early adopters of voice, cereal brands are sleeping on a major opportunity,” says Dexter Garcia, co-founder and CSO of Audio UX.

By Dexter Garcia, Aug 16th

Analysis PlaceIQ And IRI Show How CPG Brands Can Connect Sports Stadiums To Store Aisles "We’ve worked with large brands for years, to help them understand audiences such as stadium visitors, their affinities outside the sports realm, and the effect marketing has on driving real world visitation," says PlaceIQ CEO Duncan McCall.

David Kaplan

By David Kaplan, Apr 17th

Analysis Hershey’s KRAVE Jerky Used Location Targeting To Raise Awareness, Sales – Can Other CPGs Do The Same? " KRAVE is a fantastic example of a brand that truly understands its customers, and is leveraging the latest and greatest tools to connect with them when they're most interested," says Cameron V. Peebles, CMO, inMarket.

David Kaplan

By David Kaplan, Mar 30th

Analysis What Blockchain (Potentially) Means For Omnichannel Marketing Initially, CPG giant Unilever's decision to use IBM iX's Blockchain is about eliminating "discrepancies," says IBM iX's Babs Rangaiah. But the potential use cases for improved geotargeting may soon emerge.

David Kaplan

By David Kaplan, Feb 16th

Retail Catalina Brings In Ex-Kraft Exec Tom Corley To Head Retail Analytics “Catalina has an unparalleled opportunity to be a catalyst for retailers as they work to more effectively engage shoppers, including the 97 percent of households that shop at brick and mortar stores every week,” says Corley.

David Kaplan

By David Kaplan, Oct 20th

News 96 Percent Of Consumers Who Visit A Grocery Store Make At Least One CPG Purchase 91 percent do the same at a drug store, according to a new insights from GroundTruth.

Lauryn Chamberlain

By Lauryn Chamberlain, Oct 18th

Analysis How Retailers Are Using Screens To Create ‘The Endless Aisle’ The ability to extend what's in stock to what a retailer can quickly access for its customers points to how stores can challenge Amazon, says Shoptology's Charlie Anderson.

David Kaplan

By David Kaplan, May 5th

Analysis Location-Based Marketing for CPG Brands: A Win-Win-Win Strategy It's time for spring cleaning for CPG brands and the use of location-targeting, says Waze's Marc Plotkin.

By Marc Plotkin, Apr 18th

Analysis How Digital Coupons Influence Consumers’ Store Choices About 84 percent of shoppers say that coupons help determine which stores they go to, while 67 percent choose a store based on acceptance of paperless discounts, a Valassis study finds.

David Kaplan

By David Kaplan, Mar 7th

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