How Digital Coupons Influence Consumers’ Store Choices
About 84 percent of shoppers say that coupons help determine which stores they go to, while 67 percent choose a store based on acceptance of paperless discounts, a Valassis study finds.
By David Kaplan, Mar 7th
How Walgreens Plans To Expand Digital Coupon Use And Drive In-Store Visits
The drugstore chain claims that more than 135 million paperless coupons have been virtually 'clipped.'
By David Kaplan, Jun 28th
Millennials Respond ‘Overwhelmingly’ To Beacon-Triggered Coupons
That’s the impetus behind a collaboration between Mobiquity Technologies and The Coupons App to deliver beacon-based push promotions to consumers’ mobile phones.
By David Kaplan, Mar 3rd
For CPG Shoppers, Personalized, ‘Multi-Tier’ Digital Coupons Lift Purchase Volume Of Individual Items
Grocery shoppers who received directed promos were more likely to buy more of the same products, Catalina’s research shows.
By David Kaplan, Feb 10th
Zikit Uses Beacons To Push ‘Now Or Never’ Coupons
The Israel-based company also partnered with Estimote to give business owners comprehensive analytics to evaluate how their coupon campaigns are working.
By Daniel Parisi, Oct 21st
RetailNext Buys Mobile Marketing Cloud Platform Pikato To Advance In-Store Analytics
Several months after raising $125 million, the shopper analytics company has done some shopping of its own.
By David Kaplan, Oct 13th
Ibotta Unveils ‘Smarter’ Shopping List Tool
Millennials don’t clip coupons. But Ibotta bets that making it easier to organize digital deals will get them into stores.
By Daniel Parisi, Jul 30th
GeoMinds: Get Ready For the ‘Big One’ in Mobile Marketing
Local ad analyst Gordon Borrell forecasts a “Perfect Storm” coming to internet advertising — with mobile marketing wiping away legacy formats and making a path for new ones.
, Jul 22nd
Macy’s Brings The Time-Honored Tradition Of Coupon Cutting To The Digital World
‘My Wallet’ now allows customers to collect coupons on their mobile devices rather than in their overstuffed handbags.
, Jun 16th
Coupons Are Key To Reaching ‘Mobile Moms’
BabyCenter’s 2014 Report finds that smartphones exact an increasing influence on what moms when they’re out shopping.
By Lauryn Chamberlain, Nov 25th
Customers To Restaurants And Tech Companies: Please, Just Make Ordering Easier
By David Kaplan, Jul 13th
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jul 13th
What Google Maps' Explore Feature Means For Local Search Marketing
By David Kaplan, Jul 12th