‘Conversational Commerce’ Is On The Rise: Here’s How Brands Can Win
Of 806 million WeChat users in China, an estimated 31 percent have used the messaging platform to make a purchase. By embracing diverse chatbot applications, brands can take advantage.
By Lauryn Chamberlain, Jul 12th
How Chatbots Can Help Retailers Transform Stores Into ‘Experience Centers’
Conversational agents can answer shoppers' most common questions and reduce friction — freeing up associates and store space for more compelling experiences, says ChargeItSpot CEO Doug Baldasare.
By Lauryn Chamberlain, Aug 23rd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th