Creating Content And Building A ‘Knowledge Base’: How Businesses Can Win At Voice Search
'If we're going to help algorithms understand our content, it needs more context,' says Adam Edwards, Reprise Digital's Head of SEO.
By Lauryn Chamberlain, Aug 1st
Voice Search Changes Everything: For Marketers, ‘Context Is Queen’ In Today’s Voice-First World
With voice as a primary search interface already a reality, Yext VP of Industry Insights Duane Forrester shares what all marketers need to know.
By Lauryn Chamberlain, Nov 20th
Marketing In The ‘Now’ And ‘Next’
These five trends show how offline-to-online advertising is ushering in the era of 'now-to-next' marketing, writes Kinetic Global CMO Liliana Caro.
, Sep 25th
McDonald’s Deborah Wahl: Marketing Is About Context, Not Screen
As the lines between online and offline continue to blur, it's time to rethink what it means to be 'mobile' as well.
By Lauryn Chamberlain, Oct 3rd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th