Creating Content And Building A ‘Knowledge Base’: How Businesses Can Win At Voice Search
'If we're going to help algorithms understand our content, it needs more context,' says Adam Edwards, Reprise Digital's Head of SEO.
By Lauryn Chamberlain, Aug 1st
Voice Search Changes Everything: For Marketers, ‘Context Is Queen’ In Today’s Voice-First World
With voice as a primary search interface already a reality, Yext VP of Industry Insights Duane Forrester shares what all marketers need to know.
By Lauryn Chamberlain, Nov 20th
Marketing In The ‘Now’ And ‘Next’
These five trends show how offline-to-online advertising is ushering in the era of 'now-to-next' marketing, writes Kinetic Global CMO Liliana Caro.
, Sep 25th
McDonald’s Deborah Wahl: Marketing Is About Context, Not Screen
As the lines between online and offline continue to blur, it's time to rethink what it means to be 'mobile' as well.
By Lauryn Chamberlain, Oct 3rd
Amazon Expands SMB Ties With Launch Of Storefronts
By David Kaplan, Sep 17th
Apple's iOS 12 Allows Users To Greater Control Over Notifications -- Here's What It Means For Local Marketers
By David Kaplan, Sep 13th
Holiday Season Forecast: 50 Percent Of All U.S. Consumers Will Own A Smart Speaker
By David Kaplan, Sep 12th