Four Trends That Will Inform Email Marketing For SMBs In 2018
"Hyper-personalization, a common theme in 2017 will likely go into overdrive in 2018" with email and content marketing at the center, writes SendGrid CMO Scott Heimes.
By Scott Heimes, Feb 1st
Toyota’s Del Aguila: Brands Are In The Media Business
When Toyota wanted to develop an online community of Tacoma owners, targeted advertising was passed over for creating branded content, Ernesto Del Aguila told the audience at JD Power.
By David Kaplan, Oct 27th
10 Things You Need To Know About Online-To-Offline Marketing This Week
All the location marketing news this week, from Loft's evolving retail strategy to marketing to Millennials in the age of ad blocking.
By Lauryn Chamberlain, Oct 21st
SEO Content Writing: The Basics of Content Marketing for Your Customers and Search Engines
Content marketing is one of those terms that’s tossed around a lot these days. But what does it actually mean — and why is it important for your business? Sherry Bonelli explains.
, Oct 17th
A Second Look At Marketing’s Crystal Ball
At the start of 2016, marketers predicted a rise in content marketing, online video, and more, writes SocialCentiv's Bernard Perrine. From the vantage point of Q2, which of these predictions appear to be coming true?
, Apr 28th
IAB Declares War On Ad Blocking
While IAB believes something must be done about ad blocking, they are more in favor of providing advertisers with the tools to decide their own strategies.
By Daniel Parisi, Sep 29th
The Guardian And xAd Form Online Insights Panel On Location Advertising
The UK media company and the geo-marketplace platform hope to predict and chart the direction of ad tech.
By David Kaplan, Feb 18th
Conductor’s Content Mapping Charts Consumers’ Shopping Personas
In this update of the web presence management company’s product line, brands can identify gaps in where and what their audience is looking for.
By David Kaplan, Oct 13th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th