Creating Content And Building A ‘Knowledge Base’: How Businesses Can Win At Voice Search
'If we're going to help algorithms understand our content, it needs more context,' says Adam Edwards, Reprise Digital's Head of SEO.
By Lauryn Chamberlain, Aug 1st
For Gen-Z Teens, The Purpose Of Social Isn’t Just To Follow Friends — It’s To Find Content
Marketers have ample opportunities to reach a generation that actively wants to find new brands and fun content on social platforms.
By Lauryn Chamberlain, Feb 21st
Stop Thinking Content First
In an age of voice activation and intelligent assistants, developing an integrated connections idea and identifying the need for creating content is changing the publishing process, says UM's Rob Hersey.
, Nov 1st
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th