Google And Amazon On The Connected Home: Services Have Staying Power
The home is a deeply personal space — so it's a "sticky relationship" once customers bring in devices, posits Google Home's Ben Brown.
By Lauryn Chamberlain, Jun 13th
Mary Meeker’s Internet Trends: It’s Becoming More About Image, Voice, And Location
Voice is starting to supplant text when it comes to mobile search, as accuracy approaches 95 percent, Meeker said in the annual Kleiner Perkins Caufield & Byers analyst report.
By David Kaplan, May 31st
Amazon’s Dan Quigley: Voice Is Now Many Consumers’ Preferred Interface
It's still 'day one' for the connected device space, Quigley insisted — but Alexa is getting smarter all the time.
By Lauryn Chamberlain, May 30th
IoT Forecast: Over 442 Million Connected Devices Will Be Sold In The U.S. In 2020
Consumers are showing a strong preference for voice as the interface for these devices, said Parks Associates' Elizabeth Parks.
By Lauryn Chamberlain, May 24th
Attention Agencies And Brands: Parks Associates’ CONNECTIONS Conference Is Coming
Consumers are using voice-activated connected home devices at a steadily increasing rate. CONNECTIONS aims to help marketers navigate this new landscape.
By Lauryn Chamberlain, May 16th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th