Why Burger King’s Google Home Activation For The Whopper Worked
"For us, the worst thing that can happen is not to get noticed," says Fernando Machado, Head of Brand Marketing, Burger King.
By David Kaplan, Jul 19th
Burger King Targets TV Spot To Google Home, Not Viewers
The Connected Whopper is a direct pitch designed to get the attention of Google Home — but hours after it debuted, the ad was quickly thwarted.
By David Kaplan, Apr 12th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th