Connected TV
News How Placed And Adobe Are Closing The Loop Around Attributing “Linear” TV Ads To Offline Store Visits "Over half of TV buys on Adobe Advertising Cloud feature advanced attribution linking online/offline performance to TV ad buys, whether it’s through TV-to-website conversion reporting, brand surveys, or offline sales attribution," says Adobe's Patrick Rubin. David Kaplan By David Kaplan, Sep 26th
Uncategorized The GeoMarketing Top 5 Countdown The endorsement of Placed by six major media agencies could mean big things for geo-marketers. Plus, our top 5 stories from this week! Lauryn Chamberlain By Lauryn Chamberlain, Feb 13th
Uncategorized BrightLine Enhances Local Ad Tools For Connected TV As consumers become more “screen-agnostic,” the streaming TV landscape is making room for more zip code-targeted ads. Nicole Spector By Nicole Spector, Feb 9th
Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th