Shoppers Turn To Physical Retail For Luxury Items
But brands need to be ready to "create an on-going engagement with customers that transcends channels," said Bain partner Federica Levato.
By Lauryn Chamberlain, Oct 30th
How Kate Spade Created An AR Experience To Promote Its Paris Flagship
Users who engage with the 'Joy Walks' experience via Tapage's My Little Paris app can take an interactive journey through Paris — and then receive a reward when they arrive at the brand's new store.
By Lauryn Chamberlain, Oct 4th
Rebecca Minkoff And The ‘Store Of The Future’
As the Millennial-favorite label looks to launch a fashion-tech VC fund, its founders discussed why investing in in-store experiences makes sense of retailers of all stripes.
By Lauryn Chamberlain, Jan 18th
Barneys New York’s Beacon Strategy: ‘Anything Is Possible In Our Store’
The luxury retailer is focusing on personalized content to shape customers' online-to-offline experience.
By David Kaplan, Apr 25th
Barneys New York Brings Beacons, Same-Day Delivery To New Manhattan Flagship
‘We’re proud of the way we’ve used our customer data online and offline to be fluidly connected,' said Barneys’ VP of digital. ‘It allows for a personalized, consistent experience in-store and online.’
By Lauryn Chamberlain, Feb 17th
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jun 15th
Snap Partners With Pandora On Song Sharing Integration
By Lauryn Chamberlain, Jun 14th
67 Percent Of Consumers Worldwide Have Live-Streamed Video
By Lauryn Chamberlain, Jun 13th