Analysis How LEGO’s Amazon Skill Duplo Represents Creative Building Blocks For Retailers "Audio is one of those other senses that can be activated when parents and their children build things with a Lego set, and it's completely uninterrupted and complementary to the building experience," said LEGO's James Poulter at the Voice Summit.
Analysis Voice Search Is Here — But Ad Formats Will Need To Evolve 'As search publishers ramp-up voice search and results, there will be a period of testing for the right ad formats within voice content,' says Philip Smolin, chief strategy officer at Amobee. 'It will likely be equivalent to what we experienced with web search.'
Analysis Personalization vs. Privacy: How Marriott can leverage loyalty data to maximize its partnership with Amazon’s Alexa to improve the hospitality experience Consumers are becoming ever more expectant of a seamless yet connected journey, and the travel landscape is evolving to reflect this, blurring the line between traditional travel and modern technology, writes Collinson's Phil Seward.
News What Amazon’s ‘Alexa For Hospitality’ Means For Hotels, Guests, And Marketers “Marriott has a long track record of innovating for our guests, and we’re thrilled to be among the first to offer Alexa for Hospitality,” said Jennifer Hsieh, VP for Customer Experience Innovation at Marriott International, Alexa For Hospitality's launch partner.