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Connected Intelligence

Analysis 1-800-Flowers Expects Mother’s Day Shopping To Be ‘On-The-Go’ This Year "More than 50 percent of 1-800-Flowers.com customers are expected to use our mobile website and apps to shop with us for Mother’s Day," says Tom Hartnett, President, 1-800-Flowers.com.

David Kaplan

By David Kaplan, May 7th

Analysis As Google Home Gains Market Share, Google Starts Investment Fund To Promote Its Voice-Activated Assistant The move to create a special investment fund aimed at developers for Google Assistant follows Amazon's own effort to build up services for Alexa.

David Kaplan

By David Kaplan, May 3rd

Analysis Oath’s Sarah Martinez: AR/VR Is More Than A Creative Ad Format – It’s Transforming The Retail Experience "Pottery Barn and The Home Depot both saw an average of 2+ minutes interacting with their new AR ads," says Martinez. "Compare this to the standard engagement time of 13.14 seconds."

David Kaplan

By David Kaplan, Apr 30th

Analysis Amazon Alexa Lets Users Craft Their Own Skills And Customized Responses “Alexa Skill Blueprints is an entirely new way for you to teach Alexa personalized skills just for you and your family,” says Amazon Alexa VP Steve Rabuchin. And brands will have to keep up.

David Kaplan

By David Kaplan, Apr 19th

Analysis How Visually-Oriented Retailers Like Wayfair And Nike Are Using Voice Activation To Connect With Consumers Is someone going to buy a lamp or a sneaker using a voice assistant? Not today, says Wayfair's Jessica Jacobs and Nike's Ron Faris. But for SEO and appointment shopping, voice is becoming key.

David Kaplan

By David Kaplan, Apr 18th

Analysis Mindshare’s Jeff Malmad: How Voice Activation And AI Will Drive ‘Incidental Loyalty’ Depending on your brand’s category, roughly 30 percent of your sales will be from incidental loyalty, based on voice searches, and based on voice purchases, Malmad predicts.

David Kaplan

By David Kaplan, Apr 16th

Analysis Smart Speaker Penetration Reaches 20 Percent With 18.7 million US Connected Homes That’s more than a 50 percent increase in just three months, says comScore Senior Director Susan Engleson.

David Kaplan

By David Kaplan, Apr 11th

Analysis What Do Brands Need To Know About How ‘The Rise Of Voice’ Will Impact Advertising? "The goal for marketers is to recognize that storytelling in voice will be held to a higher standard," says Publicis Media SVP Vanessa Evans, who authored a report on "The Rise of Voice."

David Kaplan

By David Kaplan, Apr 9th

Analysis Cox Automotive Voice-Activated App Nexi Connects Consumers To Car Dealers "The Future is happening now, it’s just not evenly distributed," Cox Automotive SVP Amy Mills says. "So you have to watch everything, particularly the things that are just coming to market."

David Kaplan

By David Kaplan, Apr 2nd

Analysis Pandora Buys Audio Ad Partner AdsWizz For $145 Million “With our scale in audio advertising and AdsWizz’s tech expertise, we will create the largest digital audio advertising ecosystem," says Pandora CEO Roger Lynch.

David Kaplan

By David Kaplan, Mar 21st

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