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Connected Intelligence

Analysis What Brands Need To Know About The Emerging Voice-First Era “If you're not discoverable via Alexa or Google, then you're going to have big issues, because somebody is going to be discoverable – and it could be your rival,” says Modev’s Pete Erickson ahead of next week’s Voice Summit.

David Kaplan

By David Kaplan, Jul 17th

Analysis Adobe Advertising Cloud Teams With TuneIn To Prove Targeted Audio Ads Via Smart Speakers Is Scalable Why aim audio ads at smart speakers now? "Almost 80 percent of audio is consumed in places that visual media can’t reach users,” says Adobe Advertising Cloud’s Siddhant Bhatia.

David Kaplan

By David Kaplan, Jul 2nd

News Best Western Expands Use Of AI-Powered Interactive Advertising With Watson Ads With "Ask Watson," Best Western will engage travelers in AI-powered conversations about tips and tricks for leisure travelers on their upcoming destinations.

David Kaplan

By David Kaplan, Jun 29th

Analysis Voice Search Is Here — But Ad Formats Will Need To Evolve 'As search publishers ramp-up voice search and results, there will be a period of testing for the right ad formats within voice content,' says Philip Smolin, chief strategy officer at Amobee. 'It will likely be equivalent to what we experienced with web search.'

Lauryn Chamberlain

By Lauryn Chamberlain, Jun 27th

Analysis Personalization vs. Privacy: How Marriott can leverage loyalty data to maximize its partnership with Amazon’s Alexa to improve the hospitality experience Consumers are becoming ever more expectant of a seamless yet connected journey, and the travel landscape is evolving to reflect this, blurring the line between traditional travel and modern technology, writes Collinson's Phil Seward.

By Phil Seward, Jun 26th

News DexYP Expands SMB Social, On-Demand Marketing Services With SOCi "Successful SMBs understand Social Media is not a billboard, but is instead a two-way conversation providing new ways to engage with current and perspective clients," says Ryan Cantor, DexYP Digital Assistant VP.

David Kaplan

By David Kaplan, Jun 20th

News What Amazon’s ‘Alexa For Hospitality’ Means For Hotels, Guests, And Marketers “Marriott has a long track record of innovating for our guests, and we’re thrilled to be among the first to offer Alexa for Hospitality,” said Jennifer Hsieh, VP for Customer Experience Innovation at Marriott International, Alexa For Hospitality's launch partner.

David Kaplan

By David Kaplan, Jun 19th

Analysis How Conductor And SEMrush Are Working On Search Intent To Improve Brands’ Chances With Voice Activated Devices "Understanding search intent is really the cornerstone of all search optimization, including voice," says Conductor exec Katherine Heisler.

David Kaplan

By David Kaplan, Jun 19th

Analysis How Should Marketers Approach Voice Activation Right Now? Right now is the best time to get ahead by building content that caters to the way users are searching via a voice search, says iQuanti Senior Manager of Search Strategy Michael Bertini.

David Kaplan

By David Kaplan, Jun 18th

Analysis Shopping Via Voice Activation Rose 41 Percent In Six Months — Here’s Where It’s Going "We won’t just use voice as a search function; we’ll be able to initiate returns, leave feedback and ask about other products we might like," says Narvar CEO Amit Sharma.

David Kaplan

By David Kaplan, Jun 1st

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