TBWA Data Director: Do Agencies Need To Be At Consumer Tech Events?
It's not just a day out of the office and it's not just about playing with the the latest virtual reality experience. For TBWA Worldwide's Baker Lambert, being there is about connecting devices and data.
By David Kaplan, Jan 25th
Industry Events in 2017 that Will Define Geotargeting’s Future
Mark your calendars for the places to be next year.
, Nov 23rd
Attention Agencies And Brands, The Place Conference Is Coming
The September 21st event brings together the biggest minds in location marketing at the University of Chicago’s Gleacher Center.
, Jun 29th
Coming March 22… BIA/Kelsey BRANDS: The Brand-to-Local Marketing Summit
You won't want to miss this major local advertising conference event.
, Feb 11th
Retail Loco Preview: Retailers Need To Scale Location Tech And Connect It To The Wider Customer Experience
The LBMA’s Chicago conference explores "geo" as the ultimate dataset and how beacons and IoT are changing retail strategies.
By David Kaplan, Oct 15th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th