IoT Spending Jumps 50 Percent As Entertainment, Media Shifts Towards Mobile
Only manufacturing and finance are ahead entertainment/media when it comes IoT expenditures.
By Daniel Parisi, Feb 5th
Spotify Partners With Songkick To Find Local Concerts
Users can also search for concerts in other locations outside of their current one to help plan trips as well as finding nearby concerts now.
By Daniel Parisi, Nov 25th
inMarket, Wells Fargo Bring Out Beacons In Support Of Zac Brown Band’s Veterans’ Benefit At Wrigley
The country music star's 9/11 show will use the Bluetooth-powered devices to promote No Barriers USA’s Warriors to Summits program.
By David Kaplan, Sep 11th
GeoMinds: How Location is Aiding Music Marketers in their Quest to Reach Millennials this Summer
Geo-fencing isn't very effective within outdoor venues; but xAd's John Duncan shows how brands can find their target within a crowd.
, Jun 10th
Geo-Fencing The Amphitheater
Live Nation is using geo-targeting methods to help bring live events to life, and to connect fans to their favorite acts through advances in social media.
By Nicole Spector, Jun 23rd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th