The Coca-Cola Challenge: How To Personalize 1.9 Billion Daily Sales
The answer rests on the concepts of mobile moments and frictionless experiences, says Coca-Cola VP Scott Ryan.
By David Kaplan, Mar 21st
Why Coca-Cola Bet Big — And Early — On Mobile Pay
While mobile pay is far from mainstream, Coke’s Scott Ryan says it’s important for larger brands to help develop technologies that will one day become commonplace.
By David Kaplan, Mar 15th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th