cognitive ads
News Best Western Expands Use Of AI-Powered Interactive Advertising With Watson Ads With "Ask Watson," Best Western will engage travelers in AI-powered conversations about tips and tricks for leisure travelers on their upcoming destinations. David Kaplan By David Kaplan, Jun 29th
CMOs Why The Weather Company Rebranded As IBM Watson Advertising "The world's most essential businesses are platforms," noted CMO Jordan Bitterman in an Advertising Week presentation, heralding the change and the "Era of Cognition." David Kaplan By David Kaplan, Sep 26th
News The Future Of Car Talk: The Weather Company Runs First ‘Cognitive Ads’ For Toyota Using The Weather Company cognitive ads, Toyota’s able get deeper insight into the types of questions that consumers are asking during the decision-making process, says Sarah Ripmaster, TWC's head of automotive sales. David Kaplan By David Kaplan, Jun 15th
Featured News
How Brands Can Partner With Google Assistant
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Announcing Our New Venture: CMO On The Go!
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IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th